The Co-operative awarded Greencore Food to Go for the Best Own Brand Product Launch – Fresh, at their annual Supplier Awards, which took place on 24th September 2015.
The win was for the Truly Irresistible sandwich range. Launched in May 2014, the range was first to market with the innovative Soft Pack grab bag packaging and Brioche Sliders. It has been very well received by The Co-operative’s customers. Gaining some high praise during in-store customer research.
Rachel Marshall, Sandwich Buyer at the Co-operative, said she is “delighted that Greencore has won the award and is a recognition of all the hard work”.
